PRIMETIME Magazine: 'The Best Years of Your Life'


PrimeTime Magazine, a monthly contemporary publication aimed at older adults in Rhode Island, is a joint publication of Beacon Communications and East Side Newspapers, Inc. Now celebrating its 10th year, the magazine is devoted to covering issues faced by older adults, with special emphasis on how to live well in the "prime of your life."

Donna Zarrella, Marketing Director at PrimeTime, says that this publication "speaks to the mature market with respect and intelligence and creates a trustworthy networking system for the 50-plus generation. It not only reaches the mature reader, with articles on important topics such as financial planning, retirement, and health, but also provides interesting information on travel, food and wine, gardening, and hobbies, and keeps older adults abreast of what's going on in their community and the state. In addition, it is also helpful to the caregiver, health, and medical professionals and all those who are interested in improving the needs and the wants of this growing segment of the population."

Donna adds, "Our goal at PrimeTime is to have a positive effect on the lives of older adults who are looking for content, ideas, insight, and information in the areas of physical, cultural, mental, and financial health. What sets it apart from other "senior" magazines and newspapers is the spotlight on positive tips, helpful information, and the resources and public service information contained in each issue."

Committed to changing the image of aging and to position that image in an upbeat, positive fashion, PrimeTime contains excellent and vibrant editorial, news, health, beauty and lifestyle features as well as the latest breakthroughs in medical treatments and technologies.

PrimeTime is published the first week of every month and has a circulation of 18,000 statewide. The magazine is delivered to retirement communities, senior centers, hospitals, health care providers, financial institutions, libraries, convenience stores, and restaurants. Because it is a free publication with eye-catching, easy-to-read ads, businesses can be sure that it is an efficient way to reach the over-50 market. Those who care for our older citizens will also find it compelling and useful in their work.

To see why readers look forward to PrimeTime Magazine each month, contact Donna Zarrella at 732-3100 ext. 216 or email her at


No comments on this story | Please log in to comment by clicking here
Please log in or register to add your comment