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There are so many parents that believe that educating their children starts and stops at the front door of the schools, there is no reinforcement of the importance of education happening at home; this is why so many kids are doing poorly in the public schools.

It is not a money problem either, no amount of money thrown at the schools will change the culture of happy ignorance that is being encouraged at home.

So - YES, parents do need to be told to encourage their kids to read because it is no longer common sense for the majority of parents.